Hashtag Jennifer Lawrence

The title of my last post might suggest that I’m starting to get the hang of this clickbaiting craic.  Don’t worry though, I’m not going down that route, even if the title of this post completely suggests that.

It’s an amusing (soul-destroying) phenomenon to observe though.  The lads over on Channel 4’s ‘Craic Addicts’ are fairly wise to it, and do a fantastic job of explaining the shenanigans of some of the biggest successes in online journalism, in this episode from their series of short videos.

Chris Greene and Peter Ganley, creators of Channel 4’s ‘Craic Addicts’

The Jennifer Lawrence reference also makes sense when you watch the video, I swear.

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